It all began with 5 friends in Chicago over cocktails. They came up with the concept for a women’s shoe boutique and that is how Heels was born. Rosemary went to visit her sister-in-law (who is one of the 5 friends) and fell in love with everything about Heels. That’s when she decided that’s what she wanted to do, bring this boutique to St. Louis. With a lot of hard work and research, she was able to find the perfect location and Heels was born in Wildwood in 2008! Heels offers a wide selection of shoes, clothing, denim, accessories, and gift items! We try to stay moderately priced so you don’t have to “break the bank” to look fabulous. We are constantly getting new merchandise in and keep up with the latest fashion trends to bring to Wildwood!

Now, almost 7 years later, Heels has been a part of the wonderful Wildwood community and watched how everything has grown. We’ve met a lot of wonderful people and have the most amazing customers! We were able to expand a few years ago, as well, to start carrying more clothing which has been a lot of fun! We look forward to being a part of the Wildwood community for many years to come :)!!